The new Braum’s Ice Cream and Dairy Store located at 6601 Wesley Street in Greenville, Texas, opened on Monday, August 30th.

The new store replaced the older location at 4206 Wesley Street built in 1977. The new Braum’s store is a “W” model and is the company's latest, most modern store design with 5,756 (five thousand seven hundred fifty six) square feet, double drive-through lanes, and seating for 86 guests. The older store closed its doors at 11:00 p.m. on Sunday, August 29th and the new store opened the next morning at 6:oo am.

The new store has open beamed ceilings, pendant lighting, and multi-colored tables and booths. It still has the traditional Fountain Area for ice cream and Grill Area for breakfast and sandwiches but according to Drew Braum, President and CEO, the Fresh Market is one of the most exciting changes in the store’s design.

“We wanted the Fresh Market to be large enough to accommodate all the products that we offer from our full lines of dairy and bakery to fresh meats, fruits, and vegetables. We also wanted it to be ‘customer friendly’, so we added double check out counters, automatic doors, and wider aisles,” Braum said.

Bill and Mary Braum opened their first Braum’s store in Oklahoma City in 1968 and the company continues to be family owned and operated. There are 279 Braum’s stores (including the new Greenville location) throughout Texas, Oklahoma, Kansas, Missouri, and Arkansas with 199 of these stores located in the Great State of Texas.